About

The distance between saying and doing

I've been doing this for twenty five years now. During that time I've learnt a thing or two. What works and what doesn't. When to go out on a limb. When to keep it straight. But one thing always works: knowing what you're trying to say, then saying it as clearly and concisely as possible. Which, surprisingly enough, is easier said than done.

Here are just some of the clients I've done copy (and concepts) for. Hope I can do the same for you too.

Rolls Royce • JCB Excavators • Philips • Nissan • Newcastle United FC • Newcastle Falcons RFC • Solid Fuel Advisory Board • Halifax Bank • Halifax Private Banking • Bank of Scotland • Scottish & Newcastle Breweries • LeaseWeb Internet Hosting • EvoSwitch Data Centers • TomTom • The Eye Clinic • Sport England • Invu • Watergrid • Scottish Rugby • Lucent Technologies (now Alcatel) • Axxicon • Specialty Foods • Scottish Swimming • Organon Teknika • Akzo Nobel • Chello • nymgo • Omron Healthcare • Unilever • Vuarnet Sunglasses

And these are the kinds of things I do:

Creative concepts & native English copywriting for: Advertising (print and online) • Websites • Web banners • Blogs • Web content • Promo emails • Newsletters • Brochures • Mailers • Leaflets • Posters • Annual reports • Product leaflets • Press releases • Campaign concepts and strategy •